24.6.16

Creative Baby Naming :: Tilly & the Buttons


Inspiration :: Françoise (painting by François Krige)

Being a name nerd, the first thing that I look for when browsing sewing patterns are their names. The names of the patterns are important in attracting the right customer and they add to your business style. My next part of my creative baby naming venture will look at designers’ pattern name choices – to analyse, praise or criticise.

Tilly and the Buttons
Martha
Marigold
Dominique
Fifi
Coco
Bettine
Orla
Françoise
Arielle
Agnes
Miette
Mathilde

Tilly and the Buttons’ bright, classic sewing patterns have names in a distinctly French style. She uses tailored names like Arielle, Miette and Mathilde to reflect the nature of her fitted garments alongside familiar vintage choices like Agnes and Martha and the lighter style of Fifi, Coco and Orla.

The highest placed name in the UK top 1000 is Mathilde (at number 30) and then Martha (at number 69). Coco, Orla and Agnes are ranked further down the list. Coco and Orla are very pertinent to the fashion world with links to Coco Chanel and Orla Kiely. This adds a touch of glamour to the list which balances out some of the datedness of names like Dominique.

As a sort of sibset, the names work very well together. She has a specific naming style but with a lot of variety. From unusual to familiar, from shorter to longer names.

Sewing pattern name ranking :: 4/5